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Effective Leafleting


circus protest

​​In the example below, we reference circus protesting since that is what the vast majority of our protesters are doing, but the same instructions can be adapted to fit virtually any cruelty event. Questions? Feel free to contact us.

  • Be sure to leaflet only where it is admissible to do so.

  • We recommend always directly handling a leaflet to circus-goers, and not placing them on cars.


  • At your protest, separate the leafleters from the protesters holding signs so that your leafleters are more approachable. Ideally, have the leafleters distributing flyers far ahead of the main area of the protest. When circus-goers are walking from the parking lot to the circus venue, they will often assume you are promoting the circus and take the leaflet thinking that it is a coupon or guide.


  • A useful phrase when leafleting is, "Here is some information about the circus" or simply "Information about the circus." Asking people whether they would like some information about the circus or the animals at the circus gives them an opportunity to say no, which is what you don't want.


  • Leafleters should smile, be friendly, and not be wearing any outward signs that they are an activist (like a circus protest tshirt) in order to achieve the best results.


  • Always collect discarded leaflets and reuse them or recycle, depending upon their condition.


  • Never, ever argue with a circus-goer about leaflets...not even if they rip it up in front of you. Confrontation is counterproductive to being a positive voice for the animals. 

Trophy hunting leaflet
Rodeo protest leaflet
Big E leaflet

Disclaimer: This information is provided as a general guideline for leafleting and does not constitute legal advice. Following the guidelines laid out here and/or using CWI materials does not constitute CWI's involvement in or approval of your leafleting activity nor creates any implied or explicit relationship between CWI and your event. 

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